SEO for Beginners: What and Why?

In a world where search engines are a go-to for almost any question about anything. And where there are thousands of entries by websites giving answers to a particular subject, ranking high is the desire of any website manager. Why? Because that’s the way traffic can be led to the website and this is where SEO comes in.

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What is SEO?

SEO- Search Engine Optimization, is simply the process of organizing and improving the quality and quantity of a website. In such a way that it increases the website’s visibility on search engines.

Every website needs help to be on the first result page of popular search engines including and especially Google. Truth is, very few people bother to check the second page. And every searcher or visitor prefers to check Google’s first (usually paid ad), second or third result.

Websites that make it to the result page, when a search is made, are high-ranking websites while the first result is the highest-ranking website as regards the search made. Excellent SEO is the reason why websites rank high on Search Engine Result Pages (SERPs).

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Why Search Engine Optimization?

Who decides to participate in a competition hoping to be the loser at the end of the day? Nobody!

With the ever-competitive state of the digital space. SEO helps you rank high on search engines which is a win for any brand. Or website because ranking high comes with many other juicy benefits.

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1. Boosts your credibility: A site ranking high on search engine results pages. Is automatically considered high quality and legit by any searcher. And this in turn boosts the brand’s or website’s credibility.
2. Competitive edge: As a matter of fact, websites that appear on the first result page. Of search engines get up to 90% of traffic. Using SEO is important if you want to get more traffic than your competitors. You need to invest more in SEO to get better results than any other brand on search engines.
3. General leads: SEO is one of the most cost-effective methods to grow your online presence. SEO, if used strategically, helps you be in the faces of people looking for the product or service you offer once they search for specific terms or keywords related to your post. 14 per cent of the time, SEO helps close sales more than print ads which happens about only 1.7 percent of the time. Unlike paid ads, SEO doesn’t expire, so a well-managed SEO will continue to drive high-quality traffic to your site.
4. Brand awareness: Millions of search results will pop up immediately after a search is made on Google. First-page ranking gives brands not just authority but also visibility. 
5. Better Return on Investment: With a good SEO, you get more traffic to your site, which means more clicks. More clicks mean more revenue for your brand.

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SEO is crucial for any brand that wants to either expand its target audience, earn more revenue, boost credibility or increase its brand awareness. SEO is what you need, to stay relevant in the digital space.