Hundred posts, and youโre still not getting the vibe you envisioned on your Instagram business page? Youโre not doing something right. Engagement on Instagram, especially when itโs a business page, always feels fulfilling, because itโs a sign that you or your brand is visible to people.
Brands have Instagram pages to get more reach and when this aim isnโt reached (or not reached on time), it becomes worrisome. However, this blog explains how your content strategy is responsible for causing engagement on Instagram.
Get Your Content Strategy Right To Get Engagement on Instagram
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What are you posting on Instagram? No. How are you posting what you post on Instagram? Getting your desired engagement is not by just posting every day. Your content has to pass across your messages in different ways that interest viewers. Types of this content include the following:
Interactive Content: Get your audience involved. Create polls, quizzes, or ask questions in your Instagram Stories to engage your audience and encourage interaction.
Storytelling Using Visual Methods: Images are more attractive than just texts. Make use of images or videos to tell a narrative, whether itโs behind-the-scenes glimpses, product journeys, or user experiences. People want to see other things and not just you trying to forcefully sell your products.
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Trends and challenges: Do the trendy too! Join that challenge. Your audience wants to hear your view on trendy topics too, especially when they relate to your brand or industry. This way you stay current, and up-to-date and increase visibility.ย
Influencer Collaborations: Partner with influencers or content creators in your industry to reach their followers and tap into new audiences.
User-Generated Content (UGC): Encourage your followers to create content related to your brand or product. Reposting UGC not only builds community but also authenticates your brand. This especially increases engagement on Instagram.
Educational Content: Sharing valuable information related to your niche cannot be over-emphasized. This could include tutorials, tips, how-to guides, or informative infographics.
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More Content Strategies for Increased Engagement on Instagram
Behind-the-Scenes Content: Contents that show what processes go on in the making of products, or creating of content make your audience relate better. Showcasing what goes on behind the scenes humanizes your brand and makes your audience feel more connected so engaging would only come naturally.
User Polls and Q&A Sessions: Use Instagramโs features like the Polls, Questions, or Live sessions features available on Instagram to engage with your audience and gather feedback too directlyย
Aesthetic Feeds: Itโs Instagram. Your page has to look satisfying, from one visual content to the other! You need to curate your feed with visually appealing content that aligns with your brandโs aesthetic and values so people keep coming.
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Social Responsibility Initiatives: Showcase your brandโs commitment to social responsibility by sharing initiatives, partnerships, or community involvement efforts.
Product Spotlights: Donโt just present or post products and ask them to buy. Highlight specific products or services, showcasing their unique features, benefits, and how they can be used.
Customer Testimonials: Share testimonials or reviews from customers satisfied or not. When sharing complaints from customers, also share how it was resolved to the satisfaction of the customer.ย This not only builds engagement on Instagram, but it also builds credibility and trust.
Conclusively, you might be using a strategy that doesnโt fit your brandโs audience. Choose the strategies that align best with your brand identity, goals, and target audience, and remember to consistently monitor and analyze your performance to optimize your content strategy over time.ย
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