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AN INCREASING NUMBER of Chinese language cities are internet hosting what they name worldwide marathons. For these occasions to prosper, the organizers and sponsors have to suppose past industrial promotions and publicity stunts. Sznews.com mentioned on Wednesday:
The variety of Chinese language cities internet hosting worldwide marathon occasions is on the rise as extra Chinese language develop a style for long-distance operating as a part of a wholesome way of life.
Native governments additionally wish to host marathons as they view it as an excellent alternative to make their cities internationally recognized, which explains why many marathon occasions have the time period “worldwide” of their names.
However, to the dismay of many, a lot of the so-called worldwide marathons within the nation are nonetheless miles away from buying the picture they’re making an attempt to construct. In lots of circumstances, they have an inclination to pay for the participation of some main overseas marathon runners and grant abroad candidates simpler entry.
For example, in response to the foundations of subsequent 12 months’s Xiamen Worldwide Marathon in East China’s Fujian province, candidates with overseas citizenship will robotically qualify whereas Chinese language residents can be chosen by lottery.
But when the organizers open the race to all there wouldn’t be sufficient overseas runners to justify calling the races worldwide.
What actually defines a marathon as a world occasion is its attractiveness to runners all over the world. Among the many 51,999 individuals from some 155 international locations and areas in final 12 months’s New York Marathon, over 40 p.c of them have been from outdoors the US, contributing handsomely to native tourism and lodge trade throughout their keep.
Since China’s “marathon financial system” is but to take off, native governments and marathon sponsors have to work more durable to make sure their occasions are genuinely worldwide by attracting extra overseas individuals.
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