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Cai Meng / China Every day |
THIS YEAR’S NOV 11 annual on-line purchasing spree has ended, and one e-commerce platform after one other has introduced their gross sales reached record-high. But behind that there’s hidden threat, feedback Beijing Information:
The 2 main home e-commerce platforms, particularly taobao.com and jd.com, have introduced whole gross sales of 168.2 billion yuan ($25.3 billion) and 127.1 billion yuan respectively, each of which have been data.
That reveals the attraction of the purchasing gala, during which retailers provide particular reductions on their items. But this yr many customers have complained that they’ve been misled into believing the reductions are greater than they really are.
Weeks earlier than Nov 11, retailers had already bombarded customers with emails and brief textual content messages claiming there could be excessive reductions, but when the day got here, after difficult calculations, the reductions weren’t as excessive as they have been claimed to be.
Consequently, many customers, feeling they’ve been misled, have expressed the intention of returning the products they bought in the course of the pageant and canceling their orders.
The return and cancellation charges usually are not recognized but, however they is likely to be fairly excessive contemplating the massive numbers of complaints on-line.
That must be a lesson for each e-commerce platforms and on-line outlets. In some sense, the Nov 11 purchasing pageant has develop into a contest for numbers: Retailers compete for greater gross sales whereas platforms compete to draw extra customers as a sworn statement to their affect. Eight years because it was first born in 2009, Nov 11 has already misplaced its preliminary objective.
That means threat for the e-commerce trade. With extra customers expressing complaints, Nov 11 would possibly progressively lose its attraction.
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